Certain economically prosperous countries tend to be proposed as cultural models for less developed countries; instead, each of those countries should be helped to grow in its own distinct way and to develop its capacity for innovation while respecting the values of its proper culture. A shallow and pathetic desire to imitate others leads to copying and consuming in place of creating, and fosters low national self-esteem. In the affluent sectors of many poor countries, and at times in those who have recently emerged from poverty, there is a resistance to native ways of thinking and acting, and a tendency to look down on one’s own cultural identity, as if it were the sole cause of every ill.
Destroying self-esteem is an easy way to dominate others. Behind these trends that tend to level our world, there flourish powerful interests that take advantage of such low self-esteem, while attempting, through the media and networks, to create a new culture in the service of the elite. This plays into the opportunism of financial speculators and raiders, and the poor always end up the losers. Then too, ignoring the culture of their people has led to the inability of many political leaders to devise an effective development plan that could be freely accepted and sustained over time.
We forget that “there is no worse form of alienation than to feel uprooted, belonging to no one. A land will be fruitful, and its people bear fruit and give birth to the future, only to the extent that it can foster a sense of belonging among its members, create bonds of integration between generations and different communities, and avoid all that makes us insensitive to others and leads to further alienation”. 50Address to Authorities, Civil Society and the Diplomatic Corps, Tallinn, Estonia (25 September 2018): L’Osservatore Romano, 27 September 2018, p. 7.